Why Sims


Founded in 1959, Sims Crane & Equipment Co. has lead the crane and rigging industry in Florida for 60 years with innovative safety practices and education, sophisticated technology and financial stability. Our clients can attest to the professionalism that is Sims Crane & Equipment.

Since Thomas H. Sims, founder, bought his first H-5 mobile crane in 1961, our customer service principles have been built around family values and nurturing client relationships. As a third-generation family-owned-and-operated business, those core values, along with knowledge, expertise and dedication separate Sims Crane from the competition.

We want you to get a Sims Crane, not just any crane from Sims.

  • Florida statewide coverage – VIEW LOCATIONS
  • We represent Tadano, Kobelco, Shuttlelift and JLG
  • Ranked 17th in ACT Top 100 in U.S., 45th among RER Top 100 Intl.
  • Cranes from 8 ton to 600 ton operated/bare rental
  • Arial work platforms, rough terrain forklifts and hoist division

Our Team

Trisha Floyd | Controller

Trisha Floyd

Tanya Scott | Receivable Account Manager | Sims Crane

Tanya Scott
Receivable Account Manager

Tanya started with Sims Crane in 1995 as a receptionist working her way up to her current position which is the receivable account manager. Her fields of expertise is Florida construction lien law and collections.  

Morgan Hollister | | Sims Crane

Morgan Hollister
Corporate Trainer

Morgan grew up in the construction industry and has a deep rooted passion for cranes. She graduated from the University of South Florida in 2008 with a BA in Psychology and has spent the last 6 years developing her career in the construction industry. Since joining Sims Crane in 2014, Morgan has been involved in all facets of our business and continues to support all of our employees Statewide.

Jerome Willis | New Equipment Sales Manager | Sims Crane

Jerome Willis
New Equipment Sales Manager

Jerome Willis started his Career with Sims Crane and Equipment Co. in March of 1982 after serving for 4 years in the United States Air Force. Jerome has worked for Sims Crane and Equipment Co. for almost 35 years and has been serving as the New Equipment Sales Manager for the last 10 years.

Erika Sims VP of Sales

Erika Sims
VP of Sales

Erika began her full time career with Sims in 2004 after studying Industrial/Organizational Psychology at the University of Florida.  After 7 years heading up the Safety department she moved to sales in 2010.  For 19 years she has worked in departments ranging from billing, collections, human resources, safety, customer relations, rebuilding the safety and sales department and working to develop internal corporate culture.

Deborah Weber | Chief Financial Officer | Sims Crane

Deborah Weber
Chief Financial Officer

Deborah brought more than 25 years of accounting industry experience to Sims Crane in 2014. She specializes in Florida Sales and Use Tax and holds the CFST designation (Certified in Florida Sales and Use Tax). She holds a Bachelor of Science in Business Administration and Masters of Accountancy degrees from the University of South Florida. She is also a CPA.

Dean Sims II | VP of Marketing | Sims Crane

Dean Sims II
VP of Marketing

Dean studied philosophy and business at Southern Methodist University and began full time at Sims Crane in 2005. Over 14 years working in and around the crane industry, he has engaged in all aspects of the business from contract negotiation and logistics to building and developing the corporate marketing program.

Chris Peek

Chris Peek
VP of Risk Management

Bob Berry | Safety Director | Sims Crane

Bob Berry
Safety Director

Buying from Sims

Throughout Florida, Sims Crane is on the job. At Sims Crane & Equipment, you don’t just purchase equipment, you get 60 years of experience and knowledge. Our factory-trained service technicians provide the after sale support and expertise to perform necessary repairs and warranty maintenance to keep you moving and building, and it’s all backed by an extensive parts inventory and supply network. Experience the pride of owning the right equipment from our top brands.

Our Affiliates

For years Sims has been involved with leading safety and regulatory committees and organizations. Providing exceptional service to customers with the safety and performance they desire. Sims Crane & Equipment is proud to be associated with these affiliations.

CCO logo FTB logo Florida Phosphate logo Construction Association logo ASA logo Propeller Club Port logo AED logo SCRA logo Associated Builders and Contractors logo
Additional Information
  • Aerial Lift Rentals
  • Aerial Lift Rentals Jacksonville
  • Aerial Lift Rentals Miami
  • Aerial Lift Rentals Tampa
  • All-Terrain Crane
  • All Terrain Crane Port St. Lucie
  • All-Terrain Crane Rental Service
  • All Terrain Crane Tampa
  • Articulating Boom Lift
  • Articulating Boom Lift West Palm Beach
  • Bare Lease Crane
  • Bare Lease Crane Tampa
  • Boom Crane Rental Service
  • Boom Lift Rental
  • Boom Lift Rental Jacksonville
  • Boom Lift Rental Miami
  • Boom Lift Rental Tampa
  • Boom Lift Rental Service
  • Boom Lift Rental Service Miami
  • Boom Lift Rental Service Tampa
  • Boom Truck
  • Boom Truck Miami
  • Boom Truck Rental
  • Buy Crane
  • Buy Crane Tampa
  • Carry Deck Crane Rental Service
  • Carry Deck Crane Rentals
  • Carrydeck Crane
  • Carrydeck Industrial Crane Rental
  • Construction Crane
  • Construction Crane for Sale
  • Construction Crane Hollywood
  • Construction Crane Jacksonville
  • Construction Crane Port St. Lucie
  • Construction Crane Rental
  • Construction Crane Rental Service
  • Construction Crane Rentals
  • Construction Crane Sarasota
  • Construction Equipment
  • Construction Equipment for Sale
  • Construction Equipment for Sale Ft Lauderdale
  • Construction Equipment for Sale Tampa
  • Construction Equipment Rental
  • Construction Equipment Rental Bonita Springs
  • Construction Equipment Rental Ft Lauderdale
  • Construction Equipment Rental Tampa
  • Construction Equipment Tampa
  • Construction Lift
  • Construction Rental Equipment
  • Construction Rental Equipment Orlando
  • Construction Rental Equipment Port St. Lucie
  • Construction Rental Equipment Tampa
  • Crane
  • Crane Co
  • Crane Company
  • Crane Company Ft. Myers
  • Crane Company Ft. Myers FL
  • Crane Company Miami
  • Crane Company Miami FL
  • Crane Company Mulberry
  • Crane Company Ocala
  • Crane Company Space Coast
  • Crane Company Tallahassee
  • Crane Company Tallahassee FL
  • Crane Company Vero Beach
  • Crane Company Vero Beach FL
  • Crane Company West Palm Beach
  • Crane Construction Rental
  • Crane Dealer
  • Crane Dealer Miami
  • Crane Dealer Port St. Lucie
  • Crane Delray Beach
  • Crane Equipment
  • Crane Equipment Rental
  • Crane for Rent
  • Crane Lake City
  • Crane Leesburg
  • Crane Manufacturers
  • Crane Operator Ft. Lauderdale
  • Crane Operator Jacksonville
  • Crane Operator Kississimee
  • Crane Operator Miami
  • Crane Operator Orlando
  • Crane Operator Port St. Lucie
  • Crane Operator Tampa
  • Crane Parts Tampa
  • Crane Rental Companies
  • Crane Rental Company
  • Crane Rental Mulberry
  • Crane Rental Service Lake City
  • Crane Rental Services
  • Crane Rental Space Coast
  • Crane Rental Vero Beach
  • Crane Rental Vero Beach FL
  • Crane Rental West Palm Beach
  • Crane Rentals
  • Crane Rentals Tampa
  • Crane Safety Education
  • Crane Sales Florida
  • Crane Service Daytona Beach
  • Crane Service Mulberry
  • Crane Service Space Coast
  • Crane Service Tallahassee
  • Crane Service Tallahassee FL
  • Crane Service Vero Beach
  • Crane Service Vero Beach FL
  • Crane Truck
  • Crane Truck for Sale
  • Cranes for Sale
  • Cranes for Sale Kissimmee
  • Crawler Crane
  • Crawler Crane Rental Service
  • Crawler Crane Tampa
  • Crawler Cranes
  • Electric Tower Crane
  • Forklift
  • Forklift Companies
  • Forklift Rental
  • Forklift Rental Tampa
  • Free On-site Evaluations
  • Gainesville Carry Crawler Crane Rental
  • Gainesville Crane Leasing
  • Gainesville Operated Crane Rental
  • Grove Crane Rental
  • Grove Cranes
  • Grove Cranes Parts
  • Heavy Crane Rental Service
  • Heavy Lift Crane
  • Heavy Truck Crane Rental
  • Hoist Elevators
  • Hoisting Equipment
  • Hoisting Equipment Jacksonville
  • Hoists
  • Hydraulic Boom Crane
  • Hydraulic Boom Crawler Crane Rentals
  • Hydraulic Boom Crawler Rental Service
  • Hydraulic Crane
  • Hydraulic Crane Operator
  • Hydraulic Crane Operator Jacksonville
  • Industrial Crane
  • Industrial Crane Rental
  • Kobelco Cranes
  • Kobelco Cranes Parts
  • Lattice Boom Crane
  • Lattice Boom Crawler Crane
  • Lattice Boom Crane Port St. Lucie
  • Lattice Boom Crane Rental Service
  • Lattice Boom Crawler Cranes
  • Lattice Boom Crawler Cranes Clearwater
  • Lifting Crane
  • Lift Rental
  • Lift Rental Miami
  • Lift Rental Tampa
  • Lifting Crane
  • Lifting Cranes
  • Lifting Cranes Melbourne
  • Lifting Equipment
  • Lifting Equipment Miami
  • Link-Belt Cranes
  • Link-Belt Cranes Miami
  • Link-Belt Cranes for Rent
  • Link-belt Cranes Parts
  • Manitowoc Tower Cranes
  • Manlift
  • Man Lift Rental Miami
  • Man Lift Rental Tampa
  • Mobile Crane
  • Mobile Crane Operator
  • Mobile Crane Operator Jobs
  • Mobile Crane Operator Jobs Tampa
  • Mobile Crane Operator Orlando
  • Mobile Crane Operator Tampa
  • Mobile Crane Port St. Lucie
  • Mobile Crane Rental Florida
  • Mobile Crane Rental Ft. Lauderdale
  • Mobile Crane Rental Service
  • Mobile Crane Rental Service Daytona Beach
  • Operated Crane Rental Service
  • Operated Crane Rentals
  • Panama City Carry Crawler Crane Rental
  • Panama City Crane Rental
  • Panama City Rough Terrain Rental
  • Panama City Rough Terrain Rental FL
  • Port St. Lucie Crane Rental
  • Potain Tower Crane
  • Rent a Crane
  • Rent a Forklift
  • Rent a Lift
  • Rent a Lift Tampa
  • Rent a Man Lift
  • Rent a Man Lift West Palm Beach
  • Rent Crane
  • Rent Cranes
  • Rental Cranes
  • Rental Equipment
  • Rental Equipment Miami
  • Rental Equipment Tampa
  • Rental Lifts
  • Rental Lifts Tampa
  • Rough Terrain Crane
  • Rough Terrain Crane St. Augustine
  • Rough Terrain Crane Rental Service
  • Rough Terrain Crane Rentals
  • Rough Terrain Crane Tampa
  • Rough Terrain Cranes
  • Rough Terrain Cranes St. Augustine
  • Shuttlelift Cranes
  • Tadano All Terrain Cranes
  • Tadano All Terrain Cranes Dealer
  • Tadano Crane Dealer
  • Tadano Crane Rental
  • Tadano Crane Rental Service
  • Tadano Cranes
  • Tadano Cranes Parts
  • Tadano Rough Terrain Cranes
  • Tallahassee Crane Operator
  • Tallahassee Operated Crane Rental
  • Tallahassee Rough Terrain Rental
  • Tampa Crane Operator
  • Tower Crane
  • Tower Crane Operator
  • Tower Crane Operator Tampa
  • Tower Crane Rentals
  • Tower Crane Rentals Tampa
  • Tower Crane Sebring
  • Tower Crane Tampa
  • Tower Cranes
  • Tower Cranes for Sale
  • Tower Cranes for Sale Tampa
  • Tower Cranes Tampa
  • Truck Cranes
  • Truck Cranes Miami
  • Truck Cranes Rental Services
  • Truck Mounted Crane
  • Types of Cranes
  • Types of Tower Cranes